We were tasked with creating  an unforgettable 'Modern Luxury' experience in Sydney to celebrate the launch of the new Range Rover Sport to Australian dealers, investors, VIP customers and media.


The VIP launch event was held at the home to contemporary and performing arts, CarriageWorks. The evening delivered a captivating, invitation-only opportunity for media, clients and VIP guests to witness an exclusive reveal of the latest model. This was a defining moment for Land Rover, as the first opportunity to showcase themselves as a Modern Luxury brand locally. Following the launch event, DSI helped produce bespoke, immersive training sessions onsite for Range Rover Sales Managers and Executives where they took a deep dive into the Range Rover Sport's features and benefits. At the same time, media were given the opportunity to capture every aspect of the car’s breath-taking design up close and personal, in a dedicated space designed to privately showcase the vehicles for content creation.