DoorDash Delivers the Ball
The challenge for DSI was to activate a key element of DoorDash’s NRL State of Origin sponsorship - the delivery of the official game ball - in a show-stopping manner. The games were scheduled at the Melbourne Cricket Ground and in Sydney and Brisbane. But COVID had other plans, and the game locations were moved to other states, with the final game moving three times the week leading up to the game!
While the original plan focused on big in-stadium activations (including skydivers, pyro, stunt performers), due to the unknown nature of where the games would be played because of the team sprung into action and started from scratch.