“Formula 1’s business has never moved faster.” - Sector

George Mazarakis, Vice President, F1 Commercial Sales at Dentsu Sports International, has been recognised among 50 individuals shaping the business of Formula 1 — alongside Formula 1 President and CEO Stefano Domenicali, FIA President Mohammed Ben Sulayem and McLaren Racing CEO Zak Brown.

Published by Sector, an intelligence platform dedicated to the business of Formula 1, the list recognises 50 figures who have made a defining impact on the sport’s commercial landscape over the past twelve months.

Spanning leaders from across Formula 1’s commercial ecosystem, George’s inclusion reflects his work helping brands navigate one of the world’s most powerful and fast-moving sports platforms — identifying opportunities, unlocking the value of Formula 1 and turning ambition into meaningful commercial impact.

As Formula 1 continues to grow its global reach and cultural relevance, the opportunities for brands are growing with it. George has been at the heart of helping brands understand where they can play, how they can show up meaningfully and how partnerships can translate the power of the sport into business impact.

George comments:

“Absolutely honored and humbled to be featured on this list alongside so many of the heroes who make this amazing sport what it is. Truly grateful to be recognized among them. The future is bright for Dentsu Sports International, and for brands looking to make their mark in Formula 1.”

The list spans the full breadth of F1’s commercial ecosystem: team principals and commercial directors, sponsors and agency leads, broadcasters, promoters, governing body figures and the people quietly building the infrastructure behind the sport’s continued growth.

Interested in exploring the power of Formula 1?

Get in touch with the Dentsu Sports International team at info.dsi@dentsu.com to start the conversation.