As the 2025/26 UEFA Champions League‘s league phase heats up, top clubs are pushing toward qualification and fans around the world remain firmly locked into the competition.

As OPPO’s global creative marketing and rights management partner for the UEFA Champions League, Dentsu Sports International (DSI), together with dentsu Creative, supported the development of OPPO’s latest brand film featuring global brand ambassador Lamine Yamal. The film reflects OPPO’s slogan “Make Your Moment, Take Your Shot”, encouraging young people worldwide to act with confidence and express creativity in the moments that matter most to them.

Watch full video here: https://www.youtube.com/watch?v=YabywE1dasg

From A Curve Ball to Creative Ripple

Inspired by Yamal’s signature curving strike, DSI built the creative concept around a powerful visual metaphor: one decisive moment becoming a wave of inspiration. The ball’s elegant arc becomes a creative ripple that travels outward, encouraging more young people to "create their own arc”, in sport, art, music, and beyond. Rooted in OPPO’s commitment to empowering creators, the film positions OPPO’s latest imaging technology as the tool that captures these sparks of creativity and turns them into lasting, shareable moments.

As the brand film reaches its climax, OPPO’s imaging power freezes Yamal in a dynamic moment of motion and confidence. The story closes with his declaration:

“Make your moment, take your shot.”

The line plays on both football and photography – a reminder that whether you are striking a ball or pressing a shutter, every shot is a chance to define your own story. It’s a simple, memorable expression of OPPO’s belief in giving consumers the confidence to act now, and to capture the energy of the moment as it happens.