Hendrick Motorsports Partnership
Ally Racing
Ally is a leading digital financial solutions company which lives by the brand ethos “Do It Right”. When one of their largest B2B relationships (Hendrick Automotive) resulted in a sponsorship of the No. 48 NASCAR team, they tapped MKTG to help optimize their investment and bring the sponsorship to life for business customers, employees, consumers and fans.
In partnership with the Anomaly and Mediacom (Ally Advertising and Media AORs), we developed a steady drumbeat of engaging, high-profile activations which have positively impacted a wide range of B2B and B2C objectives.
From commercial spots, to on-site experiential, to customer hosting, to digital and social content –the “Do It Right” mentality and tagline is at the center of everything we do.
Currently the last remaining full-season primary sponsor in NASCAR; have been named “the most disruptive sponsor in the sport” by NBC Sports.
Results
Since our collaborative “Do It Right”-focused NASCAR programming has launched:
National brand awareness (a priority metric) is at an
All-time high
Loan originations, retail sales and other B2B metrics with Hendrick Automotive have grown at a yearly rate of
~3x
Ally brand value has grown by over
$500M+
