Dreame
Dreame To Win
Dreame, the global tech brand focused on smart living, has launched a new global brand campaign with Cristiano Ronaldo, created and produced by Dentsu Sports International.
Having ranked No.1 globally in robot vacuum sales and revenue in Q1 2026, according to International Data Corporation (IDC), Dreame has redefined the smart home industry through innovation, technology and scale.
Titled ‘Dreame to Win’, the campaign brings together two brands built on performance: one of the world’s most recognisable athletes and one of the fastest-rising technology companies in smart living.
PLay Video
Launching globally across TV, OOH, digital, social, retail and e-commerce, the work positions Dreame’s expanding product ecosystem through the lens of discipline, ambition and everyday improvement.
The campaign lands in a FIFA World Cup year, when football culture is set to dominate global attention. At the centre of the work is a simple proposition: winning is not a moment, but a mindset. The campaign draws a parallel between Ronaldo’s approach to performance and Dreame’s product philosophy, where engineering, design and technology come together to make everyday life more effortless.
A campaign engineered across two continents in one impossible week.
The brief called for Ronaldo to be filmed alongside Dreame's entire 28-product range, but shipping it all to Riyadh wasn't feasible, and Ronaldo's packed schedule with Saudi Pro League commitments and World Cup prep allowed for exactly one shoot day.
To overcome this, Dentsu Sports International split the shoot in two. The full product range was filmed in Shanghai first, with every camera move, light and transition mapped out using a body double. The crew then flew to Riyadh to capture Ronaldo against the pre-built blueprint then, both shoots were stitched into a single seamless film.
The campaign demonstrates Dentsu Sports International’s agency’s ability to connect global brands with the cultural power of sport while delivering the strategic, creative and production infrastructure needed to turn high-profile partnerships into distinctive brand storytelling.
Echo Li, global chief commercial officer, Dentsu Sports International, said, “Cristiano Ronaldo gives Dreame a powerful global platform, but the real opportunity was to build a campaign around a shared philosophy rather than a traditional endorsement. Both Dreame and Cristiano are defined by performance, precision and the belief that progress is earned through discipline. Our role was to turn that connection into a brand story that could reasonate authentically through markets and cultures.”
DSI
Proud to champion the global ambitions of Asian brands
“At DSI, we are proud to champion the global ambitions of Asian brands, connecting them with premium sports properties and helping them build meaningful relevance with audiences around the world. Partnerships like this demonstrate how sport can serve as a powerful platform for brands to scale globally while staying true to who they are”
The work builds on Dentsu Sports International's growing footprint in sports marketing, including its ongoing global creative and rights management work for OPPO and the UEFA Champions League, and on Dentsu Creative Iberia's long-running relationship with Ronaldo's wider commercial ecosystem.
The campaign rolled out globally in June 2026.
