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Dentsu Announces Exclusive Marketing Agency Agreement with the International Volleyball Federation for Asia and the Middle East

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Dentsu Sports.com
16/03/2012

Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen; hereinafter “Dentsu”) announced today that it has signed an exclusive marketing agency agreement with the International Volleyball Federation (Fédération Internationale de Volleyball; hereinafter “FIVB”)1 which covers the regions of Asia and the Middle East for the period from 2013 to 2020.

Under the terms of the agreement Dentsu will, in collaboration with the FIVB, carry out strategic planning that contributes to the promotion of volleyball in Asia and the Middle East, and to corporate marketing activities. More specifically, with regard to international FIVB tournaments including the FIVB Volleyball (Men’s/Women’s) World Championship and FIVB Beach Volleyball (Men’s/Women’s) World Championship, Dentsu will sell both marketing rights and television broadcasting rights to these tournaments to companies based in Asia, and marketing rights to companies based in the Middle East.

Main FIVB tournaments to which Dentsu holds exclusive marketing rights
under the agreement
FIVB Volleyball Women’s World Championship 2014 & 2018
FIVB Volleyball Men’s World Championship 2018
FIVB Volleyball World League 2013–2020
FIVB Volleyball World Grand Prix 2013–2020
FIVB Volleyball (Men’s/Women’s) Club World Championship 2013–2020
FIVB Beach Volleyball (Men’s/Women’s) World Championship 2013, 2015, 2017, 2019
FIVB Beach Volleyball World Tour 2013–2020
FIVB Beach Volleyball World Cup Olympic Qualification 2016 & 2020
FIVB Beach Volleyball World Cup Final 2016 & 2020


1 Founded in 1947, the Fédération Internationale de Volleyball (FIVB) is the governing body responsible for all forms of volleyball on a global level.

Main FIVB tournaments to which Dentsu holds exclusive broadcasting rights under the agreement (excluding the host countries and the Middle East)
FIVB Volleyball Women’s World Championship 2014 & 2018
FIVB Volleyball Men’s World Championship 2018
FIVB Volleyball Men’s World Cup 2015 & 2019
FIVB Volleyball Women’s World Cup 2015 & 2019

Contact: Shusaku Kannan
Senior Manager
Corporate Communications Division
Telephone: (813) 6216-8042
E-mail: s.kannan@dentsu.co.jp

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