• HOME
  • News
  • Dentsu Obtains Exclusive World Marketing Agent Contract from FINA, the Swimming World Governing Body

News

Dentsu Obtains Exclusive World Marketing Agent Contract from FINA, the Swimming World Governing Body

  • #

Dentsu Sports.com
24/08/2004

Dentsu Inc. (President: Tateo Mataki; Head Office: Tokyo; Capital: 58,967.1 million yen),
announced today that it had reached an agreement with the Federation Internationale de Natation
(FINA) (see Note 1) giving it exclusive worldwide marketing agent contract from 2004 through
2008.
According to the agreement, Dentsu and FINA will jointly develop new marketing strategies
and programs for all FINA Championships including the 11th FINA World Championships in
Montreal (CAN) 2005, and the 12th FINA World Championships in Melbourne (AUS) 2007.
Dentsu will exclusively promote global marketing activities for the sponsorship and broadcasting
rights to these events.
Global sales activities will be implemented with the cooperation of International Sports and
Entertainment AG (iSe; Head Office: Zurich, Switzerland) (see Note 2).
Dentsu aims to take full advantage of its experience and expertise in sports marketing to
further popularize swimming competitions around the world.

Major FINA Championships Covered by the Agreement
11th FINA World Championships in Montreal (CAN), 2005
8th FINA World Swimming Championships (25m) in Shanghai (CHN), 2006
12th FINA World Championships in Melbourne (AUS), 2007
9th FINA World Swimming Championships (25m), 2008 (venue to be decided)

Note 1: FINA: Federation Internationale de Natation
FINA was established in 1908 and is the world governing body for all FINA
championships (swimming, open water swimming, diving, synchronized swimming,
water polo). The President of FINA is Mustapha Larfaoui, and its headquarters are in
Lausanne, Switzerland.

Note 2: International Sports and Entertainment AG (iSe)
iSe is a sports marketing company created jointly by Dentsu and Publicis Groupe S.A.,
and is headquartered in Zurich, Switzerland.

Contact: Takafumi Hotta
Senior Manager
Corporate Communications Division
Telephone: (813) 6216-8042
E-mail: t.hotta@dentsu.co.jp

Page Top