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Dentsu to Act as Exclusive Agent for F.C. Internazionale Milano in Japan

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Dentsu Sports.com
07/02/2003

Dentsu Inc. (President: Tateo Mataki; Head Office: Tokyo; Capital: ¥58,967.1 million) announced
today that it had signed an agreement concerning marketing rights with Inter-Active S.R.L.,
authorizing Dentsu to serve as the exclusive agent in Japan for F.C. Internazionale Milano (Inter
Milan), a leading soccer club belonging to the Serie A professional soccer league in Italy. The deal
with Inter-Active, the operator and a subsidiary of the club, is in force until August 30, 2006.
According to the agreement, all marketing rights owned by Inter Milan to be exercised in
Japan during the designated term, except for the merchandizing rights, will be delegated to Dentsu.
This allows Dentsu to launch a broad spectrum of marketing activities for the club, including
exclusive sales of official sponsorship rights.
Inter Milan, which hopes to expand its marketing activities in Japan and Asia, chose
Dentsu as its marketing partner in recognition of the Company’s significant contribution to the
success of the 2002 FIFA World Cup™.
Dentsu, which has received similar offers from other leading clubs in Europe, hopes to build
and expand cooperation with Inter Milan and other outstanding European clubs to help them
promote their marketing activities in Japan and Asia on a proactive basis.

Profile of Inter Milan
Club Name: F.C. Internazionale Milano 1908 (Inter Milan)
Location: Milan, Italy
Representatives: Massimo Moratti (Chairman), Rinaldo Ghelfi (CEO)
Principal Players: Gabriel Batistuta, Hernan Jorge Crespo, Alvaro Recoba,Christian Vieri, Fabio Cannavaro, etc.
League Ranking: First place (as of February 6)

 
Profile of Inter-Active
Corporate Name: Inter-Active S.R.L. (Inter-Active)
Location: Milan, Italy
Representatives: Massimo Moratti (Chairman), Jefferson Slack (CEO)
Number of Employees: Approximately 20

Contact: Takafumi Hotta
Senior Manager
Corporate Communications Division
Telephone: (813) 6216-8042
E-mail: t.hotta@dentsu.co.jp

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